Fanny Maria Grant Axén was born in Stockholm Sweden 31 January 1985. From a very young age she knew that she was gonna work with music & Artists cause of how happy music made her.
She always had her own company and at 20 years old she decided to really go for her dream she started in the business as a Stylist the group little great things ( grandchildren to Benny Anderson from ABBA) that participated in Melodifestivalen where she designed there clothes and helped them with there image and PR. After that it continued for the legendary studio Xlevel studios in Sweden and some of there artists.
She put together photoshoots and connected the artists with the right kinda of people to help them with there brand this was before social media was big but she already had that thinking in her head that connect artists with bigger makeup artists, clothing brands and so on to create a ”hype” thats there working with that artist.
We were fortunate enough to interview this unique and iconic music executive and ask her about her career.
When did you realize that you had a passion for music?
At a very Young age, i just loved how music Made me feel so happy no matter what mood I was in
What is the biggest artist you've worked with?
I would say Ryan Leslie And Mohombi ( 500 million views on his own videos and wrote and co produced J.lo dinero and mi gente Beyonce)
Tell us a little more about your most recent project?
My latest project was developing my own artists and also working with Ro James doin PR in Europe for his billboard track Permission and his tour with Mary J Blidge and Maxwell.
What should we be looking forward to from you in the future?
I’m on a new path now where I will be working with only established artists and Brands and learn from the best in the business.
Is there anything else you would like to tell our readers?
Always go for your dreams and believe in your self
And Set long term goals for yourself