Interview With Award-Winning Entrepreneur - Kyle J. Kane
Kyle Kane is an award-winning entrepreneur, founding principle and CEO of 180 South Group, overseeing the multimodal marketing and production efforts, as well as client relations amongst many of the world's premier artists and brands. As a thought leader in digital marketing and experiential brand integration, Kyle has budgeted, coordinated, and executed strategic branding and positioning campaigns for clients such as Universal Music Group, Capitol Records, MetLife Stadium, Samsung, Piaget, LVMH, and Brown-Forman. We were fortunate enough to interview him earlier today:
How did you get into Music Marketing?
For us, a brand is a brand. So whether it’s an artist releasing a new song, or whether it’s a company releasing a new product or service, the workflow and logistics are the same. To market music efficiently is the same skill set required to market anything in this era of hyper-saturation. What’s required is a true understanding of consumer psychology, how to manipulate buying power to motivate spending, and the ability to gain perspective through the eyes of your target consumer. It’s both an art and a science; it’s truly fascinating.
Who’s the biggest artist you’ve worked with?
I’ve worked with Katy Perry, Rihanna, Kylie Jenner, Miley Cyrus, dozens of talented Grammy and Emmy Award winners, and dozens of even more talented artists whom will (unfortunately) probably never win any awards. I’ve also worked with one or two overweight artists throughout the years... I don’t know, how do you define “big”?
What’s your favorite project that you’ve worked on?
Every deal is special in its own way. Some deals are special because of how hard they were to close, or how much had to be sacrificed in order to close it. Some deals are special because of how easy they were, and how organically they came together. Picking one deal is like picking a favorite child. I just can’t do it. The deal that means the most to me is the one I will close today. And after that, the one tomorrow.
What are you working on at the moment?
We are producing a major 3-day music festival, and a monumental 2-day convention in New York City. The first is called “The Mothers Ball” which we will announce towards the end of July. It will take place on December 14th & 15th at the Jacob Javits Center In NYC, followed by May 8th & 9th in San Juan, with dates in Europe, Asia, and South America to follow. We are also working closely with our partners at Manchester Atlantic and Beyond Pacific to build entertainment companies that transcend music and entertainment into real social impact. It’s a lot of fun.
Where do you see yourself in 5 years time?
In five years, I hope to be doing the exact same thing I’m doing now. Im thrilled at the challenges we choose to face each day, and with the accomplishments we share together as a team.
I wouldn’t change a thing. Chances are I’ll probably have more intuitive phones and devices, but rather than be consumed by them, I'll use these tools to automate workflows so that I can spend more quality time with my family and friends.